Tesco partners with Apple for Clubcard deal – Marketing Week

Tesco has partnered with Apple for the first time to offer Clubcard holders deals on a range of the tech giant’s products, such as iPads and iPods.
Clubcard holders can use reward points earned by shopping at Tesco or using its credit card to buy a range of 10 Apple products. These range from EarPod headphones for £16 worth of points to a fourth generation iPad for £430 worth of points.
A Tesco spokesperson says: “This is a great opportunity for Clubcard customers to use vouchers they’ve accumulated on this great range of market leading products. We have a range of products to reflect all budgets, including some really accessible entry point products like the iPod shuffle and EarPods.”
Clubcard customers earn points every time they shop at Tesco including in-store and online grocery shopping, petrol forecourts, and on all general merchandise products bought through Tesco Direct. Points can also be colected every time the Tesco Credit Card it used.
Tesco does not offer any similar deals with other hardware brands.
The promotion has been launched ahead of the Christmas season but will remain a permanent feature of Clubcard.
Products in the offer include:
MacBook Air 11” 64GB for £540 in Clubcard vouchers – RRP £849
iPad 4th generation 64GB with WiFi and Cell for £430 in Clubcard vouchers – RRP £659
Apple TV for £70 in Clubcard vouchers – RRP £99
iPod Nano for £85 in Clubcard vouchers – RRP £129
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