Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about… just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.
Watch out, Christian Louboutin and Manolo Blahnik — you've got competition. We've just come across Shoes of Prey, a website that lets anyone become their own shoe designer. The site is like NikeiD for women's shoes – you start by choosing among a large variety of shoe types (booties, flats, heels, etc), and then customize every detail of the design from the strap to the sole. There are all kinds of different colors and fabrics to choose from: leather, suede, silk, snake skin, animal prints and even several fabulous glitter and sequin options (a popular choice among those here at Brit HQ). You can even customize the heel size and add decorative adornments like bows. It's every woman's dream. (Dudes, if you're reading this, let us spell it out for you: This is a perfect Valentine's Day gift!)
We have to warn you, though – you might want to block out a solid chunk of your afternoon to design your shoes. Though the site is extremely simple to navigate, there are so many options that you'll likely end up designing multiple pairs because it's too hard to choose just one! We are only mildly shoe obsessed, and we spent a good 2 hours playing with color combinations. Can you imagine how long someone like Carrie Bradshaw would spend on this site? It would be nuts. Take a look at some of the concepts we came up with during our multi-hour design fest.
11-step process
others tend to agree these shoes are of extremely high quality. Rightly so, since they are on the more expensive side — prices start at $180, which is costly, yes, but you get to DESIGN YOUR OWN SHOES! It's worth it. This is the pair we ended up purchasing – all suede with a high stiletto heel and peek-a-boo coloring.
Apart from the extremely fun and addicting design process, we're also glad to see that the Shoes of Prey team offers terrific customer service. There's a 365-day return policy, free size exchanges, and even a reimbursement if you take your shoes to get repaired in your own city.
Watch out, Christian Louboutin and Manolo Blahnik — you've got competition. We've just come across Shoes of Prey, a website that lets anyone become their own shoe designer. The site is like NikeiD for women's shoes – you start by choosing among a large variety of shoe types (booties, flats, heels, etc), and then customize every detail of the design from the strap to the sole. There are all kinds of different colors and fabrics to choose from: leather, suede, silk, snake skin, animal prints and even several fabulous glitter and sequin options (a popular choice among those here at Brit HQ). You can even customize the heel size and add decorative adornments like bows. It's every woman's dream. (Dudes, if you're reading this, let us spell it out for you: This is a perfect Valentine's Day gift!)
We have to warn you, though – you might want to block out a solid chunk of your afternoon to design your shoes. Though the site is extremely simple to navigate, there are so many options that you'll likely end up designing multiple pairs because it's too hard to choose just one! We are only mildly shoe obsessed, and we spent a good 2 hours playing with color combinations. Can you imagine how long someone like Carrie Bradshaw would spend on this site? It would be nuts. Take a look at some of the concepts we came up with during our multi-hour design fest.
Apart from the extremely fun and addicting design process, we're also glad to see that the Shoes of Prey team offers terrific customer service. There's a 365-day return policy, free size exchanges, and even a reimbursement if you take your shoes to get repaired in your own city.
Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about… just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.
Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about… just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.