Apple withdraws Bose products one after another from the shop, even online – GIGAZINE(ギガジン)

ByJulien Houbrechts

Audio equipment manufacturer “BoseHas sold headphones and speakers for many years at the Apple Store and Apple Onlie Store, but now the appearance of Bose products has disappeared from both Apple’s online stores and real stores.

Bose headphones and speakers no longer available from Apple Online Store | 9to5Mac

Apple Reportedly Preparing to Remove Bose Audio Products From Retail Stores – Mac Rumors

In May of 2014Apple officially acquires headphone maker “Beats” at about 300 billion yen, And the Beats product will help to raise Apple’s revenue in an auxiliary positionIt is seen.. However, in July of 2014, sound equipment makers’Bose“Although it is unknown whether it is deliberate, Beats infringes a patent on Bose’s noise canceling technology” and complained to the court. Beats sells high-quality headphones “Beats Studio” and “Beats Studio Wireless” as a feature of the “dual mode adaptive noise cancellation” function infringes the patent, the product stop selling I was asking for it. This lawsuit, alleged against the US District Court in Delaware,I settled at the beginning of October.

However, the conflict itself has not ended yet. Bose isNFL(National Football League) is sponsor, but due to this conflict I can not use other brand products including Beats for NFL related events, players who are familiar with Beats’ headphones from everyday, A situation such as being taken a fine of 10,000 dollars (about 1.1 million yen) due to the fact that Beats products were attached during a press conference also occurred.

And now, Bose speakers and headphones disappear from Apple’s online store.

Bose – Apple Store (U. S.)

The Japanese version website looks something like this.

BOSE – Apple Store (Japan)

In addition, Apple did not drive out all competitors’ products competing with Beats,Bowers & WilkinsYaUrbanears Headphones·RHA·SennheiserProducts such as are still being sold at Apple’s online store and real stores. On the other hand, AppleHealthKitNot compatible with platformFitbitProducts and others are expected to be sold soon.
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