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Retailers have no excuse not to bolster their omni channel distribution channels following the recent report from Adobe Analytics that showed a 4.9% year over year growth in online spending for the holiday season. Online purchases reached $222.1 billion from Nov. 1 through Dec. 31, 2023, marking a new record for e-commerce.
In addition, mobile shopping hit a new record during the 2023 holiday season, as well. For the first time, mobile shopping passed desktop, coming in at 51.1% of online sales. It was at its highest on Christmas Day, December 25, at 63% of online sales.
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