TOMS RIVER, NJ — National Cinema Day, an effort that started last year to get people back in movie theaters, is returning Sunday with a chance to see $4 movies in Toms River, including popular summer releases “Barbie,” “Oppenheimer” and others.
That represents a savings of more than half on a movie ticket, with prices averaging about $10.35, according to the National Cinema Foundation, which is sponsoring National Cinema Day. About 30,000 screens in 3,000 locations are participating, including these theaters in and near Toms River:
Some cinema chains, including AMC Theatres and Regal Movies, are offering free popcorn or other specials.
Besides summer hits, which also include “Mission Impossible — Dead Reckoning Part One” and “Blue Beetle,” discounted tickets are available for new films opening this weekend, including “Gran Turismo,” “Golda,” “The Hill,” “Retribution” and “Bottoms.”
The $4 tickets also are good for family hits, including “The Super Mario Bros. Movie” and Disney’s “The Little Mermaid Sing-Along,” and classic re-releases like “Jurassic Park (3D),” “American Graffiti,” “Lady Bird” and “Oldboy.”
This is the second year for National Cinema Day, which is organized by the National Cinema Foundation, a nonprofit affiliate of the National Association of Theater Owners. Last year, more than 8 million people took part in the end-of-the-summer event.
Participating theaters took in $23.8 million on National Cinema Day 2022, which was held on a Saturday. Ticket sales were 8 percent higher on that Saturday than the one prior.
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